Background
Updated on August 6, 2026

Founding GTM Sales Lead

Full-time / US based - Remote

About the Сlient

Our client is a venture-backed technology startup building AI-powered tools for financial services professionals. The platform streamlines complex document creation and deal workflows, acting as an embedded digital analyst for boutique and mid-sized financial institutions across North America.

About the Role

We are looking for a high-performing Founding GTM Sales Lead to own the end-to-end sales cycle. This is a "Founder-track" role for a proven B2B closer who wants to join an early-stage team and build the commercial engine from the ground up. You aren't just sending emails; you are managing $10K–$50K ACV deals, navigating C-suite stakeholders, and owning a revenue quota. While exposure to finance is a plus, your primary expertise must be in closing SaaS contracts and managing a professional B2B sales process.

What We’re Looking For

  • Proven Closer: You must have a track record of owning a quota and closing deals (not just lead generation/SDR work).
  • B2B SaaS Expert: 2–5 years of experience selling software-as-a-service to businesses.
  • Enterprise Fluency: Experience managing professional, high-stakes sales cycles (typical deal size $10K+).
  • Ownership Mentality: You thrive in an environment where you are responsible for your own pipeline and revenue outcomes.
Nice to Have:
  • Experience selling into Financial Services, Fintech, or Professional Services.
  • A "hybrid" background (e.g., someone who started in finance but transitioned into a successful SaaS sales career).
  • Ability to navigate complex organizations and speak the language of CEOs and Managing Directors.

What You’ll Do

  • Full-Cycle Sales: Own the entire funnel from initial demonstration to negotiation and closing. This is a high-carry quota role.
  • Revenue Generation: Lead prospecting initiatives and execute high-impact product demos for C-level stakeholders and senior decision-makers.
  • Process Architecture: Design and implement scalable sales workflows, including CRM optimization, pipeline reporting, and deal velocity tracking.
  • Institutional Positioning: Refine messaging for professional services and financial firms, ensuring our AI solution solves their specific workflow "pain points."
  • Strategic Growth: Partner with executive leadership to define GTM strategy, analyze conversion data, and develop competitive sales collateral.

What We Offer

  • Location: Remote structure with periodic in-person collaboration (Tampa, Florida)
  • Compensation: $100k/year base salary with performance-based OTE of $150k–$200k
  • 2% Equity participation
  • Unlimited PTO
  • Regular travel for client engagement and company events